Bold Brands. Fierce Strategy. Distinctive Marketing.
We help commercial furniture makers, reps, and dealers grow with marketing that connects—crafted by a team that knows this industry inside and out.
Marketing Built for the Business of Interiors
At LaLeona Marketing, we specialize in marketing and brand strategy with creative execution for companies shaping the modern workplace. We partner with furniture manufacturers and distributors, commercial dealers, rep groups, and service providers within the contract interiors industry to clarify messaging, elevate design, and launch new products with intention.
Our edge? Deep industry expertise, emotional storytelling, and a fierce belief in the power of bold, beautiful, distinctive marketing that truly speaks.
What We Offer
Strategy Meets Execution. Vision Meets Voice.
We offer a flexible mix of consulting, coaching, and creative services to help your business show up smarter and stronger.
Do It With You
Collaborative support and guidance to level up
your internal marketing.
Brand
Positioning
Marketing
Audits
Product Launch Consulting
Fractional CMO Partnerships
Do It For You
Full-service creative delivered with polish and purpose.
Copywriting
& Storytelling
Visual Branding
& Logos
Website Creation & Updates
Sales Tools, Brochures & More
Who We Work With
For Brands That Shape the Way People Work
We work with forward-thinking companies across the commercial interiors industry, including:
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Furniture manufacturers & distributors
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Rep firms & independent sales groups
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Contract furniture dealers
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Design-forward startups & specialty makers
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Service providers supporting the interiors ecosystem
Whether you're building your first marketing program or evolving a legacy brand, we’ll help you move with clarity, purpose, and confidence.
Meet the Founder
Erin Torres, Founder & CEO
Brand Strategist. Growth Driver. Lioness.
With over two decades of experience in manufacturing and contract furniture, Erin Torres has built a career helping brands scale smart, strengthen their dealer relationships, and drive meaningful growth. She knows the pressures manufacturers and reps face—navigating complex sales channels, standing out in a saturated market, and building brand equity that actually sticks.
Her passion for branding runs deep. Inspired by her grandfather—a proud man who couldn’t read but understood the power of a symbol—Erin learned early that a strong brand speaks louder than words. That philosophy still guides LaLeona Marketing today: clarity, consistency, and strategy that delivers real business impact.
She brings not just expertise, but instinct. An emotional marketer by nature, Erin has a sixth sense for the heartbeat of a brand—and the wisdom to make it speak.
Beyond her role as CEO, Erin is a mother of seven, a fierce advocate for working women, and proof that you can lead a business and a family—with strength, grace, and soul.
Why Choose Us
Because Most Agencies Don’t Get This Industry—We Do.
• 20+ years inside commercial interiors
• Experience with NeoCon, GSA, A&D, rep networks, and dealer distribution
• Strategy grounded in real-world sales cycles and product timelines
What Our Clients Say
"Partnering with LaLeona Marketing has significantly elevated our marketing strategy. Erin and her team brought a level of professionalism, insight, and execution that exceeded our expectations from the start. From strategic planning to campaign performance, they consistently deliver measurable results and demonstrate a clear understanding of our business objectives. Their collaborative approach makes them feel like a true extension of our team. The new brand identity and exposure it brought has been game changing for our business.”
Maryann Woods, CID, NCIDQ, IIDA
Founder, President and CEO
Workplace Solutions
“I’ve been working with LaLeona Marketing since the very beginning of my business—over 4.5 years ago—and I truly wouldn’t use anyone else. She’s been an essential part of my journey, bringing insight, strategy, and creative energy to every step of the process. Her ability to understand my vision and translate it into impactful marketing is unmatched. She’s not just a consultant—she’s a trusted partner, and I’m incredibly grateful to have her on my team.”
Michelle Warren
Founder, President
Catalyst Consulting Group, LLC
“I can’t recommend Laleona enough! Erin brings a thoughtful approach to her work and genuinely cares for her client’s and their business. She has an incredible talent for transforming even the smallest bits of information into marketing magic, consistently exceeding our expectations. Her dedication and creativity have truly made a positive impact with our business.”
Joanna Pitman, CID, NCIDQ, IIDA
Corporate Vice President
Board Certified Interior Designer
Let’s Create Marketing That Speaks.
We help brands show up with purpose, clarity, and power. Are you ready?